Bitcoin: Blockchain and ICO main players in New York
Cryptocurrencies for start-ups (not only) in the entertainment industry will significantly change public relations and communications. How? Casta Diva Group, for example, has focused on ICO (Initial Coin Offering), thanks to its subsidiary that organises financial events, launching roadshows for fund raising (crowdfunding), to attract, for the project, specialised investors that will offer funds in cryptocurrencies (9 ICO presentations so far). “ICOs refer to start-ups, but also to other types of companies”, Andrea de Micheli and Luca Oddo, Chairman and CEO of Casta Diva Group, told ItaliaOggi. The company is listed on AIM in Piazza Affari; it operates in the entertainment industry, videos and events production and is owner of Blue Note Milan. “The main advantage for the companies interested in fund raising through ICO is that they should not receive equity by selling assets, taking on debts to return.
Those who invest in cryptocurrencies bet on the trend of virtual money, which they have invested with, targeting the evolution of the company”.
Abroad (from the US to the Middle East), many road shows of this type have taken place; several companies operating in the entertainment industry have taken part in this, and also video platforms that allow to watch live concerts and videogames production companies, for example, a company that “creates accessories for virtual characters of games”, de Micheli and Oddo said. “Moreover, this company has consequently grown, launching a limited series of virtual accessories, sold to a huge number of fans”.
Also in Italy, according to the two managers who organise financial events through 15 branches in the world, ICOs could be a catalyst for start-ups, even though this sector has not yet developed. “Every day, we all use some sort of cryptocurrency, but maybe we are not aware of this”, the Chairman and the CEO of Casta Diva Group concluded. “As a matter of fact, the loyalty points that we accrue and spend at the supermarket are a primitive type of cryptocurrencies”.